Top 5 Film & Television Apps in Ghana Q4 2022 Performance Review

In the fourth quarter of 2022, the film and television app market in Ghana saw notable trends in downloads, revenue, and active user metrics. Here’s a breakdown of the performance for the top 5 apps on the unified platform.

Amazon Prime Video recorded a steady weekly revenue, peaking at around $305 in the last week of November. Downloads varied significantly, with a high of 2.2K in early December and a low of 796 in early November. Active users experienced fluctuations, reaching a peak of nearly 5K in early December before settling at around 3.5K by the end of the quarter.

Netflix maintained consistent weekly revenue, averaging between $141 and $268 throughout the quarter. The app saw a high download count of approximately 15.8K in the last week of December, while active users peaked at nearly 694K in mid-December, showing robust engagement.

Showmax displayed an interesting revenue trend, starting at $167 and peaking at $412 in the last week of December. Downloads surged to about 29.4K in late November, though active users saw a decrease, dropping to around 141K in mid-December before recovering to 172K by the end of the quarter.

Shahid - ﺷﺎﻫﺪ experienced modest weekly revenue, with a notable peak of $128 in early December. Download numbers remained relatively low but saw a slight increase to 112 in the last week of December. Active users hovered around 250 to 326 throughout the quarter.

IROKOtv showed consistent revenue figures, reaching up to $55 in late September. Downloads remained stable, with a peak of 947 in late November. Active users stayed around the 4K mark, with a slight increase to 4.3K in mid-November.

These insights provide a snapshot of user engagement and revenue trends for the top film and television apps in Ghana. For more detailed analytics and insights, visit Sensor Tower.